Understanding and predicting electronic commerce adoption

A PavlouPaul · FygensonMendel

30 citations0/0 files storedMIS Quarterly

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This paper extends Ajzen's (1991) theory of planned behavior (TPB) to explain and predict the process of e-commerce adoption by consumers. The process is captured through two online consumer behavi...

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 1986Self-Reports in Organizational Research: Problems and Prospects 1995An Integrative Model Of Organizational Trust 1977Estimating Nonresponse Bias in Mail Surveys 1996Trust: The Social Virtues and the Creation of Prosperity 1995Understanding Information Technology Usage: A Test of Competing Models 2002Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1

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2014Vietnamese Consumers’ Intention to Use Online Shopping: The Role of Trust 2008Cultural Influences on Hedonic Adoption Behavior: Propositions Regarding the Adoption of Competitive Video and Computer Online Gaming 2016A Trust-based e-Commerce Decision-making Model for South African Citizens

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