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Neural Networks for Target Selection in Direct Marketing

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References

1995Optimal Selection for Direct Mail447 cited
1997Applying neural computing to target marketing125 cited
1997Direct marketing modeling with CART and CHAID124 cited
1997Issues and problems in applying neural computing to target marketing80 cited
1988A direct mail customer purchase model73 cited
2001Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing62 cited

Cited by

2004Artificial neural networks, classification trees and regression: Which method for which customer base?25 cited
2013Data Mining Framework for Direct Marketing: A Case Study of Bank Marketing23 cited
2004Data Mining for Targeted Marketing20 cited
2004Mining customer value: from association rules to direct marketing16 cited
2006INFLUENTIAL MARKETING: A NEW DIRECT MARKETING STRATEGY ADDRESSING THE EXISTENCE OF VOLUNTARY BUYERS12 cited

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