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O ENDOMARKETING E A SATISFAÇÃO NO TRABALHO EM UMA INSTITUIÇÃO DE ENSINO SUPERIOR
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 2000Advances in the internal marketing concept: definition, synthesis and extension646 cited
  • 2009The Role of Leaders in Internal Marketing380 cited
  • 2006Building corporate branding through internal marketing: the case of the UK retail bank industry211 cited
  • 2018The strategic orientation of universities in knowledge transfer activities179 cited
  • 2003Comprometimento organizacional: o estado da arte da pesquisa no Brasil154 cited
  • 2002Gone shopping? Universities on their way to the market154 cited
  • 2007A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative101 cited
  • 2015A holistic management tool for measuring internal marketing activities76 cited
  • 2016A framework for assessing the performance of universities: The case of Cyprus55 cited
  • 2017Internal market orientation determinants of employee brand enactment53 cited
  • 2016Service failure and problems: Internal marketing solutions for facing the future35 cited
  • 2013Revisiting internal market orientation: a note32 cited
  • 2016A study on the correlations among internal marketing, organizational member interaction, and organizational performance of an organization

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