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The Magical World of Disney: building relationships with clients from the brand personality
16 references·0 citing·39 second hop
The Magical World of Disney: building relationships with clients from the brand personality (2020)The Magical World of Disney: building rel…Brand personality of tourist destinations: An application of self-congruity theory (2010)Brand personality of tourist …Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Measuring Experience Economy Concepts: Tourism Applications (2007)Measuring Experience Economy …Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …Tourism and hospitality marketing: fantasy, feeling and fun (2006)Tourism and hospitality marke…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…An examination of the relationship between trust, commitment and relationship quality (2002)An examination of the relatio…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …The Disneyization of Society (1999)The Disneyization of SocietyA model of destination image formation (1999)A model of destination image …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A power primer. (1992)A power primer.Reliability and Validity Assessment (1979)A circumplex model of affect. (1980)Factors influencing destination image (2004)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Reliability and Validity Assessment (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations (2009)Development of a Scale to Measure Memorable Tourism Experiences (2010)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Sample Size Requirements for Structural Equation Models (2013)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1992A power primer.42,571 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 2007Confirmatory factor analysis for applied research15,614 cited
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  • 1997Dimensions of Brand Personality4,046 cited
  • 1999A model of destination image formation3,555 cited
  • 2007Measuring Experience Economy Concepts: Tourism Applications1,838 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 1999The Disneyization of Society877 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 2010Brand personality of tourist destinations: An application of self-congruity theory629 cited
  • 2002An examination of the relationship between trust, commitment and relationship quality

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518 cited
  • 2006Tourism and hospitality marketing: fantasy, feeling and fun503 cited
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