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Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps
8 references·0 citing·28 second hop
Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps (2020)Lexico-Cultural Variations in Product Nam…Brand Name Translation Model: A Case Analysis of US Brands in China (2016)Brand Name Translation Model:…Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy (2012)Green Branding and Eco-innova…What's in a Brand Name? A Note on the Onomastics of Brand Naming (2011)What's in a Brand Name? A Not…Is lighter better?: skin-tone discrimination among Asian Americans (2007)Is lighter better?: skin-tone…Beauty Up: Exploring Contemporary Japanese Body Aesthetics (2006)Beauty Up: Exploring Contempo…Beauty Up (2006)Beauty UpBrand failures: the truth about the 100 biggest branding mistakes of all time (2003)Brand failures: the truth abo…Brand name translation model: A case analysis of US brands in China (2001)Brand name translation model:…Consumer Behavior and Marketing Strategy (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction (2013)China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China (2016)No Logo: Taking Aim at the Brand Bullies (1999)Semiotizing a product into a brand (2013)Representing Wine – Sensory Perceptions, Communication and Cultures (2019)Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay (2019)Designing Brand Identity (2021)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Targeting consumers who are willing to pay more for environmentally friendly products (2001)The Concept of Green Marketing and Green Product Development on Consumer Buying Approach (2014)Is environmental innovation conducive to corporate financing? The moderating role of advertising expenditures (2019)Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing (2021)Looking forwards: discursive directions in organizational change (2005)Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception (2014)Marketing hospitality (2020)The Well-Coiffed Man (2008)Popular Culture and Masculinity Ideals in East Asia, with Special Reference to China (2012)“Little Fresh Meat”: The Politics of Sissiness and Sissyphobia in Contemporary China (2021)The Virtual Idol: Producing and Consuming Digital Femininity (2012)The Breast Size Satisfaction Survey (BSSS): Breast size dissatisfaction and its antecedents and outcomes in women from 40 nations (2020)Beauty ideals, social media, and body positivity: A qualitative investigation of influences on body image among young women in Japan (2021)Making the Perfect Queen: The Cultural Production of Identities in Beauty Pageants (2007)Fair and lovely (2012)Geographical Imagination and Intra-Asian Hierarchy between Filipinos and South Korean Retirees in the Philippines (2016)
this work references cited by second hop

References

  • 2007Is lighter better?: skin-tone discrimination among Asian Americans162 cited
  • 2006Beauty Up149 cited
  • 2006Beauty Up: Exploring Contemporary Japanese Body Aesthetics99 cited
  • 2012Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy97 cited
  • 2003Brand failures: the truth about the 100 biggest branding mistakes of all time88 cited
  • 2011What's in a Brand Name? A Note on the Onomastics of Brand Naming47 cited
  • 2016Brand Name Translation Model: A Case Analysis of US Brands in China33 cited
  • 2001Brand name translation model: A case analysis of US brands in China30 cited

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