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How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

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References

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2000Charitable programs and the retailer: do they mix?

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809 cited

2006Achieving Marketing Objectives through Social Sponsorships799 cited

2012A 21 Word Solution681 cited

2006Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions665 cited

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