References

• 1995How Promotions Work655 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 2001The Category-Demand Effects of Price Promotions534 cited
• 1996Brands Versus Private Labels: Fighting to Win345 cited
• 2002Retail Sales: A Study of Pricing Behavior in Supermarkets307 cited
• 2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited
• 2016A brand preference and repurchase intention model: the role of consumer experience264 cited
• 2014Determinants of Store Brand Share170 cited
• 2000Market Share and Price Setting Behavior for Private Labels and National Brands127 cited
• 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited
• 2002Strategic reactions of national brand manufacturers towards private labels117 cited
• 1997An Empirical Study of the Effect of Brand Proliferation on Private Label – National Brand Pricing Behavior107 cited
• 1999Private labels and manufacturer counterstrategies106 cited
• 2016Effects of pricing strategies and product quality on private label and national brand performance99 cited
• 2006Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets