SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Experience Effect in the Impact of Free Trial Promotions
16 references·0 citing·52 second hop
Experience Effect in the Impact of Free Trial Promotions (2020)Experience Effect in the Impact of Free T…Personalization in Email Marketing: The Role of Noninformative Advertising Content (2018)Personalization in Email Mark…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…Access, Sorting, and Achievement: The Short-Run Effects of Free Primary Education in Kenya (2012)Access, Sorting, and Achievem…Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty (2011)Optimal Software Free Trial S…How Does Popularity Information Affect Choices? A Field Experiment (2011)How Does Popularity Informati…Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…Free trial or no free trial: Optimal software product design with network effects (2010)Free trial or no free trial: …The Role of Targeted Communication and Contagion in Product Adoption (2008)The Role of Targeted Communic…A Model of Consumer Learning for Service Quality and Usage (2007)A Model of Consumer Learning …Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets (2005)Managing Piracy: Pricing and …The Effects of Free Sample Promotions on Incremental Brand Sales (2004)The Effects of Free Sample Pr…Modeling Consumer Demand for Variety (2002)Modeling Consumer Demand for …Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…The Effects of Trial and Incentives on Repeat Purchase Behavior (1976)The Effects of Trial and Ince…Information and Consumer Behavior (1970)Information and Consumer Beha…Design and marketing of new products (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Sales Promotion: Concepts, Methods and Strategies (1990)Brand Loyalty Programs: Are They Shams? (2005)Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play (2014)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Stability in Competition (1990)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)A Simple Model of Herd Behavior (1992)Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality1 (2015)Channel Integration, Sales Dispersion, and Inventory Management (2016)The Theory of Buyer Behavior (1971)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)How to improve Bayesian reasoning without instruction: Frequency formats. (1995)On narrow norms and vague heuristics: A reply to Kahneman and Tversky. (1996)On the reality of cognitive illusions. (1996)Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)Economics and Consumer Behavior (1980)Automobile Prices in Market Equilibrium (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models (2005)A Discrete–Continuous Model for Multicategory Purchase Behavior of Households (2007)Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis (2012)A New Product Growth for Model Consumer Durables (1969)Diffusion of innovations (2003)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Sequential and Temporal Dynamics of Online Opinion (2011)Diffusion of Innovations 1 (2019)The Impact of Television Advertising: Learning Without Involvement (1965)The Nature and Determinants of Customer Expectations of Service (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)Mind, Self, and Society (2015)Monopoly and product quality (1978)The Theory of Incentives (2002)Managing Digital Piracy: Pricing and Protection (2004)Competing with Free: The Impact of Movie Broadcasts on DVD Sales and Internet Piracy1 (2009)Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy (2010)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Social Influence: Compliance and Conformity (2004)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Airbnb: Online targeted advertising, sense of power, and consumer decisions (2016)Theory building with big data-driven research – Moving away from the “What” towards the “Why” (2020)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)
this work references cited by second hop

References

  • 1970Information and Consumer Behavior5,796 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 2002Modeling Consumer Demand for Variety414 cited
  • 2011How Does Popularity Information Affect Choices? A Field Experiment322 cited
  • 2008The Role of Targeted Communication and Contagion in Product Adoption308 cited
  • 2004The Effects of Free Sample Promotions on Incremental Brand Sales271 cited
  • 2005Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets266 cited
  • 2018Personalization in Email Marketing: The Role of Noninformative Advertising Content245 cited
  • 2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited
  • 2012Access, Sorting, and Achievement: The Short-Run Effects of Free Primary Education in Kenya196 cited
  • 2010Free trial or no free trial: Optimal software product design with network effects181 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2007A Model of Consumer Learning for Service Quality and Usage173 cited
  • 1976The Effects of Trial and Incentives on Repeat Purchase Behavior166 cited
  • Cited by

    No citing works inside the corpus for this window.