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Cited by

• 1995Volunteering and Charitable Giving: Do Religious and Associational Ties Promote Helping Behavior?205 cited
• 2014Theories of human altruism: a systematic review145 cited
• 1982Helping Behavior among Preschool Children: An Observational Study72 cited
• 2019That Could Have Been Me: Director Deaths, CEO Mortality Salience, and Corporate Prosocial Behavior72 cited
• 2018Finding the Ethics of “Red Capitalists”: Political Connection and Philanthropy of Chinese Private Entrepreneurs62 cited
• 1987Self-interest and personal responsibility redux.47 cited
• 2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
• 2011Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia27 cited
• 1997The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications26 cited
• 2016From Social Value to Social Cognition: How Social Ventures Obtain the Resources They Need for Social Transformation21 cited
• 2002For a good cause : the effects of cause important, cause proximity, congruency and participation effort on consumers' evaluation of cause related marketing19 cited
• 2009Development and test of new dimensions of altruistic buying behavior18 cited
• 2021The Detrimental Effects of Ethical Incongruence in Teams: An Interactionist Perspective of Ethical Fit on Relationship Conflict and Information Sharing