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Better marketing for female marketers: Gendered language in the Forbes CMO list · Study

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ArticleBetter marketing for female marketers: Gendered language in the Forbes CMO list

Kristen M. Getchell2020

Article2020

Better marketing for female marketers: Gendered language in the Forbes CMO list

Kristen M. Getchell · Lauren Skinner Beitelspacher

14 citations·0/0 files stored·Business Horizons

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Gender Diversity and Inequality Media, Gender, and Advertising Gender Studies in Language

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References

2002Role congruity theory of prejudice toward female leaders.1997A threat in the air: How stereotypes shape intellectual identity and performance.2009Women in the boardroom and their impact on governance and performance☆2003Transformational, transactional, and laissez-faire leadership styles: A meta-analysis comparing women and men.2011Are leader stereotypes masculine? A meta-analysis of three research paradigms.2011Status incongruity and backlash effects: Defending the gender hierarchy motivates prejudice against female leaders 2012Hidden Connections: The Link Between Board Gender Diversity and Corporate Social Performance 2001The effects of stereotype activation on behavior: A review of possible mechanisms.

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Year2020

Typearticle

Published2020-05-19

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations14

Files0 public / 0

ShelfGender Diversity and Inequality

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doi10.1016/j.bushor.2020.04.004

openalex_workW3026723913

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