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Transforming the Customer Experience through New Technologies
16 references·16 citing·42 second hopsampled
Transforming the Customer Experience through New Technologies (2020)Transforming the Customer Experience thro…Advances in Consumer Research (2025)Advances in Consumer ResearchUnderstanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Algorithm Aversion: People Er…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Technology Readiness Index (Tri) (2000)Technology Readiness Index (T…Experiential Marketing (1999)Experiential MarketingBeing Digital (1995)Being DigitalThe need for cognition. (1982)The need for cognition.Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…E-commerce and consumer behavior: A review of AI-powered personalization and market trends (2024)E-commerce and consumer behav…Can AI chatbots help retain customers? 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(1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Estimating Nonresponse Bias in Mail Surveys (1977)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Behavioral Consequences of Service Quality (1996)Digital transformation: A multidisciplinary reflection and research agenda (2019)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Why Don’t Men Ever Stop to Ask for Directions? 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References

  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology117,028 cited
  • 2025Advances in Consumer Research13,486 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 1982The need for cognition.5,390 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,513 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited
  • 2000Technology Readiness Index (Tri)3,515 cited
  • 2014Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err3,203 cited
  • 1999Experiential Marketing3,179 cited
  • 1995Being Digital3,041 cited
  • 1971Book Review: The Theory of Buyer Behavior2,801 cited

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  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,329 cited
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    • 2021Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities361 cited
    • 2024E-commerce and consumer behavior: A review of AI-powered personalization and market trends359 cited
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