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Diagonal or vertical? An empirical study of the impact of food brand logo orientation on consumers’ food perception and food attitude
16 references·5 citing·52 second hop
Diagonal or vertical? An empirical study of the impact of food brand logo orientation on consumers’ food perception and food attitude (2020)Diagonal or vertical? An empirical study …This Logo Moves Me: Dynamic Imagery from Static Images (2013)This Logo Moves Me: Dynamic I…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…An Assessment of Chronic Regulatory Focus Measures (2010)An Assessment of Chronic Regu…Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2009)Value from Regulatory Constru…Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Regulatory Fit and Persuasion: Basic Principles and Remaining Questions (2007)Regulatory Fit and Persuasion…Value from hedonic experience and engagement. (2006)Value from hedonic experience…Modelling risk perception and trust in food safety information within the theory of planned behaviour (2006)Modelling risk perception and…The Influence of Assortment Structure on Perceived Variety and Consumption Quantities (2004)The Influence of Assortment S…Metaphors We Live By (2003)Metaphors We Live ByBuilding strong brands in Asia: selecting the visual components of image to maximize brand strength (2003)Building strong brands in Asi…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…The cognitive model of anger inherent in American English (1987)The cognitive model of anger …A primer of visual literacy (1973)A primer of visual literacyDo you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning (2025)Do you have the correct brand…The shape of freshness: The effect of a circular logo on consumers’ perceived food freshness (2024)The shape of freshness: The e…Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception (2024)Making a big splash: packagin…Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention (2024)Dynamic or static? The effect…Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences (2023)Framed or Unframed? 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References

  • 2003Metaphors We Live By25,371 cited
  • 1997Beyond pleasure and pain.7,051 cited
  • 2006Value from hedonic experience and engagement.1,013 cited
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329 cited
  • 2013This Logo Moves Me: Dynamic Imagery from Static Images317 cited
  • Cited by

    • 2024The shape of freshness: The effect of a circular logo on consumers’ perceived food freshness12 cited
    • 2023Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences12 cited
    • 2024Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention11 cited
    • 2025Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning6 cited
    • 2024Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception5 cited