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Use of effectuation by established micro businesses: short-term gain, long-term pain?
16 references·2 citing·46 second hop
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2003Research Methods for Business Students17,197 cited
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  • 2016Bridging Behavioral Models and Theoretical Concepts: Effectuation and Bricolage in the Opportunity Creation Framework259 cited
  • 2009Affordable loss: behavioral economic aspects of the plunge decision

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228 cited
  • 2016SMEs and Marketing: A Systematic Literature Review208 cited
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    • 2022Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic39 cited
    • 2024Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing12 cited