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Sport event sponsorship management from the sponsee’s perspective
16 references·4 citing·46 second hop
Sport event sponsorship management from the sponsee’s perspective (2020)Sport event sponsorship management from t…Total Relationship Marketing (2011)Total Relationship MarketingQualitative Research in Management: A Decade of Progress (2010)Qualitative Research in Manag…The evolution of cooperation in strategic alliances: Initial conditions or learning processes? (2007)The evolution of cooperation …Using Documents in Social Research (2003)Using Documents in Social Res…Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms (2001)Social capital, knowledge acq…Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)Learning and protection of pr…Instabilities of Strategic Alliances: An Internal Tensions Perspective (2000)Instabilities of Strategic Al…The leveraging of interfirm relationships as a distinctive organizational capability: a longitudinal study (1999)The leveraging of interfirm r…The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)The Relational View: Cooperat…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…An International Review of Sponsorship Research (1998)An International Review of Sp…THE IMPORTANCE OF COLLABORATIVE KNOW-HOW: AN EMPIRICAL TEST OF THE LEARNING ORGANIZATION. (1997)THE IMPORTANCE OF COLLABORATI…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Designing qualitative research (1989)Designing qualitative researchCase Study Research: Design and Methods (1984)Case Study Research: Design a…Navigating the Digital Frontier: Inherent Mechanisms, Challenges, and Strategies for Sports Consumption Upgrade in the Digital Economy (2024)Navigating the Digital Fronti…Pengaruh Gaya Kepemimpinan Situasional Terhadap Kinerja Karyawan Melalui Keterlibatan Karyawan di UD Sukinem (2023)Pengaruh Gaya Kepemimpinan Si…Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness (2022)Image congruity in the love t…Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption? (2021)Can Sports Sponsorship Affect…Economic Action and Social Structure: The Problem of Embeddedness (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Redundant governance structures: an analysis of structural and relational embeddedness in the steel and semiconductor industries (2000)THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW. (2002)The Network Paradigm in Organizational Research: A Review and Typology (2003)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage9,956 cited
  • 1989Designing qualitative research9,905 cited
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  • 1998An International Review of Sponsorship Research710 cited
  • 2010Qualitative Research in Management: A Decade of Progress601 cited
  • Cited by

    • 2024Navigating the Digital Frontier: Inherent Mechanisms, Challenges, and Strategies for Sports Consumption Upgrade in the Digital Economy14 cited
    • 2022Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness14 cited
    • 2021Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?13 cited
    • 2023Pengaruh Gaya Kepemimpinan Situasional Terhadap Kinerja Karyawan Melalui Keterlibatan Karyawan di UD Sukinem3 cited