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Brand experience manual: bridging the gap between brand strategy and customer experience
16 references·2 citing·33 second hop
Brand experience manual: bridging the gap between brand strategy and customer experience (2020)Brand experience manual: bridging the gap…An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Thinking, Fast and Slow (2011)Thinking, Fast and SlowResearch Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Research Design: Qualitative,…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The New Production of Knowledge: The Dynamics of Science and Research in Contemporary Societies. (1995)The New Production of Knowled…The New production of knowledge: the dynamics of science and research in contemporary societies (1995)The New production of knowled…Building Strong Brands (1995)Building Strong BrandsResearch Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative,…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…The Reflective Practitioner: How Professionals Think in Action (1985)The Reflective Practitioner: …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Enhancing Customer Experience: A Holistic Brand Strategy in the Metaverse (2025)Enhancing Customer Experience…The interplay of marketing and design (2021)The interplay of marketing an…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Qualitative Content Analysis (2008)How to plan and perform a qualitative study using content analysis (2016)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Case study research: design and methods (2011)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Thematic Analysis (2017)Teaching For Quality Learning At University (1999)Design science in information systems research (2004)Learning by Expanding (2014)Dual-Process Theories of Higher Cognition (2013)Managerial cognitive capabilities and the microfoundations of dynamic capabilities (2014)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)
this work references cited by second hop

References

  • 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
  • 1994Handbook of Qualitative Research26,587 cited
  • 1985The Reflective Practitioner: How Professionals Think in Action21,268 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2009Research Design: Qualitative, Quantitative, and Mixed Methods Approaches14,328 cited
  • 2011Thinking, Fast and Slow14,316 cited
  • 2023An Introduction to Qualitative Research9,544 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited

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1995
The New Production of Knowledge: The Dynamics of Science and Research in Contemporary Societies.
4,406 cited

Cited by

  • 2025Enhancing Customer Experience: A Holistic Brand Strategy in the Metaverse21 cited
  • 2021The interplay of marketing and design12 cited