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Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
16 references·0 citing·42 second hop
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements (2020)Construal level effects in sponsorship-li…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors (2011)It's the Mind-Set that Matter…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Firms Reap what they Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling (2003)Firms Reap what they Sow: The…Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand? (2003)Corporate Sponsorships of Phi…Temporal construal and time-dependent changes in preference. (2000)Temporal construal and time-d…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…An International Review of Sponsorship Research (1998)An International Review of Sp…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…Levels of personal agency: Individual variation in action identification. (1989)Levels of personal agency: In…Levels of personal agency: Individual variation in action identification. (1989)Levels of personal agency: In…Communication and Persuasion (1986)Communication and PersuasionEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)The role of transportation in the persuasiveness of public narratives. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1989Levels of personal agency: Individual variation in action identification.982 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 2000Temporal construal and time-dependent changes in preference.949 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1989Levels of personal agency: Individual variation in action identification.704 cited
  • 2003Firms Reap what they Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling

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648 cited
  • 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions634 cited
  • 2003Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?572 cited
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