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How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
14 references·3 citing·37 second hop
How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market (2020)How users approach novel media products: …Netflix, Amazon, and branded television content in subscription video on-demand portals (2017)Netflix, Amazon, and branded …Survey of Catch-up TV and other time-shift services: a comprehensive analysis and taxonomy of linear and nonlinear television (2016)Survey of Catch-up TV and oth…What Is So Special About Media Branding? 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Konstanz: UVK (2009)Simon Berkler (2008): Medien …The Forms of Capital (2002)The Forms of CapitalBrand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Handbook of Theory and Research for the Sociology of Education. (1987)Handbook of Theory and Resear…Why do consumers continue to use OTT services? (2023)Why do consumers continue to …An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework (2023)An Empirical Analysis of Fact…Understanding platform strategies for consumer stickiness on OTT platforms (2022)Understanding platform strate…Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns? 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  • 2017Netflix, Amazon, and branded television content in subscription video on-demand portals191 cited
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  • 2015Media Branding from an Organizational and Management-Centered Perspective19 cited
  • 2015Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues18 cited
  • 2009Simon Berkler (2008): Medien als Marken? Wirkungen von Medienmarken aus medienökonomischer Sicht. Konstanz: UVK15 cited

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  • 2023Why do consumers continue to use OTT services?35 cited
  • 2022Understanding platform strategies for consumer stickiness on OTT platforms34 cited
  • 2023An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework32 cited