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MARKETING THEORY AND URBAN TRANSPORTATION POLICY
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MARKETING THEORY AND URBAN TRANSPORTATION POLICY (1993)MARKETING THEORY AND URBAN TRANSPORTATION…Advertising as Communication (2008)Advertising as CommunicationCulture and Consumption (1990)Culture and ConsumptionPossessions and the Extended Self (1988)Possessions and the Extended …Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Effects of intermittent and continuous token reinforcement on bus ridership. (1977)Effects of intermittent and c…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Urban Mass Transportation: A Dozen Years of Federal Policy, by George M. Smerk (1976)Urban Mass Transportation: A …Public Transit in the Social Marketing Framework (1996)Public Transit in the Social …Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Schedules of reinforcement. (1957)Experimental and Quasi-Experimental Designs for Research (1963)ACHIEVEMENT PLACE: MODIFICATION OF THE BEHAVIORS OF PRE‐DELINQUENT BOYS WITHIN A TOKEN ECONOMY1,2 (1971)The effects of continuous and partial schedules of reinforcement on effort, performance, and satisfaction (1980)Segregation vs aggregation in the loyalty program: the role of perceived uncertainty (2013)Ambiguous incentives and the persistence of effort: Experimental evidence (2014)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)From mass marketing to mass customization (1989)Social marketing: strategies for changing public behavior (1990)Strategic Marketing for Non Profit Organizations (2017)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Capital grants and recurrent subsidies: A dilemma in American transportation policy (1979)The Effect of Privatization on Public Transit Costs (1999)Comparing the Performance of Bus Routes after Adjusting for the Environment Using Data Envelopment Analysis (2008)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Liberatory Postmodernism and the Reenchantment of Consumption (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The mobile connection: the cell phone's impact on society (2004)
this work references cited by second hop

References

  • 1988Possessions and the Extended Self9,050 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1990Culture and Consumption1,058 cited
  • 2008Advertising as Communication576 cited
  • 1977Effects of intermittent and continuous token reinforcement on bus ridership.51 cited
  • 1976Urban Mass Transportation: A Dozen Years of Federal Policy, by George M. Smerk19 cited

Cited by

  • 1996Public Transit in the Social Marketing Framework4 cited

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