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Ethical standards and perceptions of CRM among millennial consumers
16 references·4 citing·54 second hop
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References

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  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

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866 cited
  • 2002Quantitative and qualitative research in the built environment: application of “mixed” research approach755 cited
  • 2011Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm669 cited
  • Cited by

    • 2022Cause-related marketing: a systematic review of the literature64 cited
    • 2023Approach to the Impact of Digital Technologies on Sustainability Reporting through Structural Equation Modeling and Artificial Neural Networks36 cited
    • 2022Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective24 cited
    • 2023Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar11 cited