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Consumer Neuroscience
16 references·0 citing·44 second hop
Consumer Neuroscience (2020)Consumer NeuroscienceEnvironmental Psychology Introduction (2024)Environmental Psychology Intr…Environmental Psychology for Design (2018)Environmental Psychology for …Using EEG to Predict Consumers’ Future Choices (2015)Using EEG to Predict Consumer…The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior (2014)The Cool Scent of Power: Effe…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research (2010)The somatic marker framework …Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)Feminine to smell but masculi…Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…Are Emotions Natural Kinds? (2006)Are Emotions Natural Kinds?Arousal and consumer in-store behavior (2005)Arousal and consumer in-store…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? (2004)Is the Implicit Association T…The Relationships among Momentary Emotion Experiences, Personality Descriptions, and Retrospective Ratings of Emotion (1997)The Relationships among Momen…An argument for basic emotions (1992)An argument for basic emotionsProspect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The expression of the emotions in man and animals. (1872)Nebraska Symposium on Motivation: 1955 (1957)Emotion And Adaptation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Handbook of Positive Psychology (2001)Schema Congruity as a Basis for Product Evaluation (1989)Well-being : the foundations of hedonic psychology (1999)Handbook of consumer psychology (2008)Crossmodal correspondences between sounds and tastes (2012)Why we are not all synesthetes (not even weakly so) (2013)Emotional Responses to Multisensory Environmental Stimuli (2016)The Principles of Psychology (1891)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The dynamic architecture of emotion: Evidence for the component process model (2009)Emotions and Social Movements: Twenty Years of Theory and Research (2011)The Turn to Affect: A Critique (2011)Possessions and the Extended Self (1988)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)Unresolved problems with the “I”, the “A”, and the “T”: A logical and psychometric critique of the Implicit Association Test (IAT) (2006)Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test (2008)Who’s messing with my mind? (2008)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Demystifying neuromarketing (2018)Influencer Marketing Effectiveness (2022)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Framework Analysis: A Qualitative Methodology for Applied Policy Research (2009)Designing and using research questionnaires (2014)The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Contextual and psychological factors shaping evaluations and acceptability of energy alternatives: Integrated review and research agenda (2014)Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors (2017)Psychology of Climate Change (2022)Advances in prospect theory: Cumulative representation of uncertainty (1992)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1992An argument for basic emotions9,642 cited
  • 2009Business Research: A Practical Guide for Undergraduate and Postgraduate Students3,873 cited
  • 2006Are Emotions Natural Kinds?1,859 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
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  • 2004Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?316 cited
  • 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
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  • 2015Using EEG to Predict Consumers’ Future Choices267 cited
  • 2014The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior227 cited
  • 2018Environmental Psychology for Design209 cited
  • 2010

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The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research
179 cited
  • 2005Arousal and consumer in-store behavior166 cited
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