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An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
16 references·3 citing·34 second hop
An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education (2020)An empirical study of the dynamic relatio…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Service Relationships: It's all about Promises (1995)Building Service Relationship…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust. (2022)University Social Responsibil…Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education (2022)Strategies, benefits and barr…Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences (2022)Hate towards brands of educat…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2003Developing and validating measures of facets of customer-based brand equity

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1,320 cited
  • 1995Building Service Relationships: It's all about Promises1,037 cited
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    • 2022University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust.64 cited
    • 2022Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education37 cited
    • 2022Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences12 cited