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Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
16 references·0 citing·36 second hop
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation (2020)Brand and consumer engagement behaviors o…Exchange and Power in Social Life (2017)Exchange and Power in Social …Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Testing for Granger non-causality in heterogeneous panels (2012)Testing for Granger non-causa…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…What Makes Online Content Viral? (2011)What Makes Online Content Vir…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)The Psychological Meaning of …Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…On the Pooling of Time Series and Cross Section Data (1978)On the Pooling of Time Series…The attraction paradigm (1972)The attraction paradigmExchange and Power in Social Life. (1965)Exchange and Power in Social …Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Testing for unit roots in heterogeneous panels (2003)A simple panel unit root test in the presence of cross‐section dependence (2007)The effect of renewable energy consumption on economic growth: Evidence from top 38 countries (2015)Investigation of environmental Kuznets curve for ecological footprint: The role of energy and financial development (2018)Toward a sustainable environment: Nexus between CO2 emissions, resource rent, renewable and nonrenewable energy in 16-EU countries (2018)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Conflict, arousal, and curiosity. (1960)Confronting a traumatic event: Toward an understanding of inhibition and disease. (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (2010)Linguistic Inquiry and Word Count (LIWC) (2012)Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach (2013)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Social Capital in the Creation of Human Capital (2000)Specification Tests in Econometrics (1978)Econometric Analysis of Cross Section and Panel Data (2001)The Rise and Fall of the Environmental Kuznets Curve (2004)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Inequity In Social Exchange (1965)Social Capital: Its Origins and Applications in Modern Sociology (1998)Adult attachment, working models, and relationship quality in dating couples. (1990)Inclusion of Other in the Self Scale and the structure of interpersonal closeness. (1992)INTERGROUP CONTACT THEORY (1998)
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References

  • 2017Exchange and Power in Social Life15,909 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2012Testing for Granger non-causality in heterogeneous panels5,911 cited
  • 2009The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods5,768 cited
  • 1978On the Pooling of Time Series and Cross Section Data5,402 cited
  • 1972The attraction paradigm4,369 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
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