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Factors Affecting Brand Switching Behavior in Telecommunication: A Quantitative Investigation in Faisalabad Region
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References

  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,136 cited
  • 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France885 cited
  • 2008Customer Equity Drivers and Future Sales441 cited
  • 2004An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry438 cited
  • 2007Corporate brand image, satisfaction and store loyalty425 cited
  • 2010Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece402 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited
  • 2019Customer satisfaction and firm performance: insights from over a quarter century of empirical research350 cited
  • 2024Integrated Advertising, Promotion And Marketing Communications294 cited
  • 2002

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Integrated Advertising, Promotion and Marketing Communications
286 cited
  • 2017Role of social media in retail network operations and marketing to enhance customer satisfaction282 cited
  • 2019The five types of brand hate: How they affect consumer behavior244 cited
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