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Service innovation: Using augmented reality in the IKEA Place app
10 references·9 citing·38 second hop
Service innovation: Using augmented reality in the IKEA Place app (2020)Service innovation: Using augmented reali…We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018)We ARe at home: How augmented…How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)How augmented reality apps ar…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy (2016)Discernible impact of augment…A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)A model of acceptance of augm…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Customer Integration and Value Creation (2008)Customer Integration and Valu…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Effect of image interactivity technology on consumer responses toward the online retailer (2005)Effect of image interactivity…The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review (2024)The Transformation of Digital…The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model (2024)The impact of AR online shopp…Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives (2024)Effect of augmented reality a…Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI) (2024)Capitalizing the Retail Indus…Influence of augmented reality on shopping behavior (2023)Influence of augmented realit…Analyzing the Trends and Impact of Health Policy Research: A Bibliometric Study (2023)Analyzing the Trends and Impa…A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce (2023)A configurational analysis of…Designing augmented reality services for enhanced customer experiences in retail (2022)Designing augmented reality s…Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention (2022)Augmented Reality Users: The …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Advances in Consumer Research (2025)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Evolving to a New Dominant Logic for Marketing (2003)Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009)Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)From value chain to value constellation: designing interactive strategy. 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References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 2016Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy555 cited
  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2005Effect of image interactivity technology on consumer responses toward the online retailer495 cited
  • 2014A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness476 cited
  • 2016How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions472 cited
  • 2008Customer Integration and Value Creation439 cited
  • 2018We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships396 cited

Cited by

  • 2023Analyzing the Trends and Impact of Health Policy Research: A Bibliometric Study62 cited
  • 2022Designing augmented reality services for enhanced customer experiences in retail59 cited
  • 2023Influence of augmented reality on shopping behavior57 cited
  • 2024The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model

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54 cited
  • 2022Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention33 cited
  • 2024Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives30 cited
  • 2023A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce15 cited
  • 2024The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review12 cited
  • 2024Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI)7 cited