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The mediating role of self-congruity in transnational higher education choice: a proposed framework
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References

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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
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  • 2002Students’ preferences for university: a conjoint analysis534 cited
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  • 2006International students' decision‐making process485 cited
  • 2006University and course choice480 cited
  • 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
  • 2007Customer based brand equity: evidence from the hotel industry418 cited
  • 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China

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413 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
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