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Editorial introduction: Luxury services focusing on marketing and management · Study

WorkEditorial introduction: Luxury services focusing on marketing and management

Jungkun Park2020

Work2020

Editorial introduction: Luxury services focusing on marketing and management

Jungkun Park · Jiseon Ahn

25 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

2007Service-dominant logic: continuing the evolution 2011Value co-creation in service logic: A critical analysis 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior 2009Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants 2012Characterizing Value as an Experience 2010Customer perceptions of service quality in luxury hotels in New Delhi, India: an exploratory study 2018Consumer-based approach to customer engagement – The case of luxury brands 2010The effect of distribution channel diversification of foreign luxury fashion brands on consumers’ brand value and loyalty in the Korean market

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2022Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions 2024Creating a sustainable future: insights into brand marketing in the luxury fashion industry

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Details

Year2020

Typeeditorial

Published2020-08-17

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2020.102257

openalex_workW3071319043

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