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Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne
16 references·0 citing·36 second hop
Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne (2003)Symbolika produktu w systemie komunikacji…Ethnographic Interview (2017)Ethnographic InterviewA Beginner's Guide to Structural Equation Modeling (2015)A Beginner's Guide to Structu…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Power and Centrality: A Family of Measures (1987)Power and Centrality: A Famil…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…How To Do Things With Words (1975)How To Do Things With WordsThe nature of human values (1973)The nature of human valuesProbabilistic Models for Some Intelligence and Attainment Tests (1961)Probabilistic Models for Some…The Measurement of Meaning (1957)The Measurement of MeaningConstruct validity in psychological tests. (1955)Construct validity in psychol…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Empiricism, Semantics, and Ontology (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Problems of Reliability and Validity in Ethnographic Research (1982)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)Semistructured interviewing in primary care research: a balance of relationship and rigour (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Introduction to WordNet: An On-line Lexical Database * (1990)Positioning: The Discursive Production of Selves (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)A Rasch Model for Partial Credit Scoring (1982)Scaling of Theory-of-Mind Tasks (2004)Developing the World Health Organization Disability Assessment Schedule 2.0 (2010)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1975How To Do Things With Words21,513 cited
  • 1991Structural Equations with Latent Variables.17,443 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 1973The nature of human values10,141 cited
  • 1957The Measurement of Meaning9,430 cited
  • 2017Ethnographic Interview8,276 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1961Probabilistic Models for Some Intelligence and Attainment Tests6,956 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2015A Beginner's Guide to Structural Equation Modeling6,602 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1987Power and Centrality: A Family of Measures5,196 cited

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  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
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