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Social listening: a potential game changer in reputation management How big data analysis can contribute to understanding stakeholders' views on organisations

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References

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2006Reputatie, Reputation, Réputation, Reputazione, Ruf: A cross-cultural Qualitative Analysis of Construct and Instrument Equivalence

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61 cited

2015Social Media: The New Mantra for Managing Reputation49 cited

2020Computerized content analysis of online data – opportunities for marketing scholars and practitioners31 cited

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