References

• 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1991A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes1,422 cited
• 2008How quality, value, image, and satisfaction create loyalty at a Chinese telecom806 cited
• 2007The effects of brand credibility on customer loyalty429 cited
• 2016The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image408 cited
• 2007Building the service brand by creating and managing an emotional brand experience346 cited
• 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
• 2019Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media339 cited
• 2013Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study228 cited
• 2008Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?221 cited
• 2008The moderating effect of brand image on public relations perception and customer loyalty203 cited
• 2012Brand loyalty and the role of hedonic value174 cited
• 2014