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Athlete branding via social media: examining the factors influencing consumer engagement on Instagram

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References

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2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited

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2010Look Who’s Talking—Athletes on Twitter: A Case Study314 cited

2005From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding312 cited

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2022The Causes and Effects of Quality of Brand Relationship and Customer Engagement14 cited