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Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

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2021Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel16 cited
2024A Transformative Orientation Model for Encouraging Responsible Marketing Actions8 cited
2024Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach8 cited