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The Effect of Marketing Mix on Purchase Decisions

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References

2002Manajemen Pemasaran 22,715 cited
2009Manajemen pemasaran dan pemasaran jasa1,836 cited
1997Manajemen Pemasaran : Analisis, Perencanaan, Implementasi dan Kontrol375 cited
2004Dasar-dasar pemasaran331 cited
1999Consumer values and the importance of store attributes205 cited
2015ANALISIS HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL MANADO GRACE INN58 cited

Cited by

2021The E-Marketing Mix Strategy of Tokopedia Salam during the Covid-19 Pandemic13 cited
2022Reflection on Purchase Decisions for Ulos Handicraft Products from the Marketing Mix Aspect8 cited
2021A Review of Determinant Factors that Affect Consumer Purchase Decision and Satisfaction Literature8 cited
2024Peningkatan eksistensi BUMDes di Desa Taludaa melalui pelatihan tata kelola, literasi keuangan dan pemasaran3 cited

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