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The power of negative publicity on the fast fashion industry
16 references·5 citing·48 second hop
The power of negative publicity on the fast fashion industry (2020)The power of negative publicity on the fa…The environmental price of fast fashion (2020)The environmental price of fa…Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid (2019)Sustainable fashion themes in…Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty (2019)Effect of apparel brands’ sus…Do Confucian principles enhance sustainable marketing and customer equity? (2016)Do Confucian principles enhan…Brand Hate (2016)Brand HateEthically minded consumer behavior: Scale review, development, and validation (2015)Ethically minded consumer beh…Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry (2014)Examining relationships among…A theoretical investigation of slow fashion: sustainable future of the apparel industry (2014)A theoretical investigation o…The motivational drivers of fast fashion avoidance (2013)The motivational drivers of f…Slow fashion movement: Understanding consumer perceptions—An exploratory study (2013)Slow fashion movement: Unders…The impact of ethical fashion on consumer purchase behavior (2012)The impact of ethical fashion…Ethics in the Fashion Industry (2009)Ethics in the Fashion IndustryConsumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event (2004)Consumer Reaction to Negative…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Fashion Involvement and Buying Behavior: a Methodological Study (1976)Fashion Involvement and Buyin…Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda (2025)Sustainable Fashion, Circular…The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method (2024)The influence of visual marke…Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior (2024)Consumers’ motivation to purc…Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion (2023)Detecting Greenwashing! The I…Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” (2021)Business transparency and wil…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)Consumer attitudes and communication in circular fashion (2018)Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)Sustainable fashion: current and future research directions (2020)The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization (2004)The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior (2011)Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting (2019)Sustainability within Fashion Business Models: A Systematic Literature Review (2019)I can’t stop hating you: an anti-brand-community perspective on apple brand hate (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2020The environmental price of fast fashion2,023 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 2004Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event410 cited
  • 2013Slow fashion movement: Understanding consumer perceptions—An exploratory study367 cited
  • 2014A theoretical investigation of slow fashion: sustainable future of the apparel industry358 cited
  • 2015Ethically minded consumer behavior: Scale review, development, and validation285 cited
  • 2012The impact of ethical fashion on consumer purchase behavior260 cited
  • 1976Fashion Involvement and Buying Behavior: a Methodological Study172 cited
  • 2013The motivational drivers of fast fashion avoidance133 cited
  • 2019Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid99 cited
  • 2014Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry77 cited
  • 2016Do Confucian principles enhance sustainable marketing and customer equity?63 cited
  • 2019Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty

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44 cited
  • 2016Brand Hate36 cited
  • 2009Ethics in the Fashion Industry29 cited
  • Cited by

    • 2024Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior34 cited
    • 2023Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion33 cited
    • 2025Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda29 cited
    • 2021Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”27 cited
    • 2024The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method13 cited