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Influenciando atitudes e comportamentos com anúncios publicitários: articulando teoria e prática
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1956Studies of independence and conformity: I. A minority of one against a unanimous majority.4,264 cited
  • 1975Obedience to Authority: An Experimental View.3,287 cited
  • 1898The Dynamogenic Factors in Pacemaking and Competition1,167 cited
  • 2008Influence: science and practice1,019 cited
  • 1988Communication and Persuasion: Central and Peripheral Routes to Attitude Change1,011 cited
  • 2017Psychological targeting as an effective approach to digital mass persuasion892 cited
  • 2009Replicating Milgram: Would people still obey today?638 cited
  • 2015Changing Norms to Change Behavior530 cited
  • 1999Persuasion by a Single Route: A View From the Unimodel510 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 1999Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists458 cited
  • 2010Advanced social psychology: The state of the science409 cited
  • 2007Cognitive Dissonance Theory After 50 Years of Development358 cited
  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *

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283 cited
  • 2000The ARF Copy Research Validity Project277 cited
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