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How Does Heterogeneous Consumer Behavior Affect Pricing Strategies of Retailers?
16 references·0 citing·46 second hop
How Does Heterogeneous Consumer Behavior Affect Pricing Strategies of Retailers? (2020)How Does Heterogeneous Consumer Behavior …Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming” (2017)Competitive Strategies for Br…When to introduce an online channel, and offer money back guarantees and personalized pricing? (2016)When to introduce an online c…The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter? (2015)The Impact of the Multi-chann…Markdown or Everyday Low Price? The Role of Behavioral Motives (2015)Markdown or Everyday Low Pric…Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty (2013)Browse‐and‐Switch: Retail‐Onl…“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers (2010)“Bricks and Clicks”: The Impa…Are Durable Goods Consumers Forward-Looking? 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References

  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study1,479 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 2003A typology of online shoppers based on shopping motivations1,019 cited
  • 2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers506 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2007Introduction of a second channel: Implications for pricing and profits333 cited
  • 2015The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?316 cited
  • 2004An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective311 cited
  • 2013Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty288 cited
  • 2007Price and Variety in the Spokes Model245 cited
  • 2004Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression204 cited
  • 2016When to introduce an online channel, and offer money back guarantees and personalized pricing?188 cited

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  • 2009Are Durable Goods Consumers Forward-Looking? Evidence from College Textbooks*150 cited
  • 2001Consumer Heterogeneity and Competitive Price-Matching Guarantees142 cited
  • 2015Markdown or Everyday Low Price? The Role of Behavioral Motives134 cited
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