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Effects of 3D Virtual “Try-On” on Online Sales and Customers’ Purchasing Experiences

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2024Green merchandising of textiles and apparel in a circular economy: Recent trends, framework, challenges and future prospects towards sustainability

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2023Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model43 cited

2024Virtual Try-On Systems in Fashion Consumption: A Systematic Review42 cited

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2022Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping37 cited

2023Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse32 cited

2023Reuse intention of augmented reality apps: recreational consciousness as moderator19 cited

2024Exploring Virtual Fashion Consumption through the Emotional Three-Level Theory: Reflections on Sustainable Consumer Behavior19 cited

2025Advancing sustainable fashion through 3D virtual design for reduced environmental impact15 cited

2023Retail Sector Emerging Technologies: AI and Augmented Reality Present and Future Perspective13 cited