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Developing a scale for brand competitive positioning: a study in the home appliance industry
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Developing a scale for brand competitive positioning: a study in the home appliance industry (2020)Developing a scale for brand competitive …APPLICATION OF DELPHI METHOD IN CONSTRUCTION ENGINEERING AND MANAGEMENT RESEARCH: A QUANTITATIVE PERSPECTIVE (2016)APPLICATION OF DELPHI METHOD …How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix (2014)How Brand Awareness Relates t…The role of consumer–brand identification in building brand relationships (2011)The role of consumer–brand id…Best Practices in Exploratory Factor Analysis: Four Recommendations for Getting the Most from Your Analysis (2009)Best Practices in Exploratory…Measuring service quality of banks: Scale development and validation (2005)Measuring service quality of …Hedonic shopping motivations (2003)Hedonic shopping motivationsMeasuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research (1989)The Effects of Brand Position…The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research (1989)The Effects of Brand Position…Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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  • 1980Performance and Satisfaction in an Industrial Sales Force: An Examination of Their Antecedents and Simultaneity431 cited
  • 2005Measuring service quality of banks: Scale development and validation426 cited
  • 1989The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research391 cited
  • 2016APPLICATION OF DELPHI METHOD IN CONSTRUCTION ENGINEERING AND MANAGEMENT RESEARCH: A QUANTITATIVE PERSPECTIVE

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  • 2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix271 cited
  • 1989The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research260 cited
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