SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Digital transformation of traditional marketing business model in new industry era
16 references·16 citing·48 second hopsampled
Digital transformation of traditional marketing business model in new industry era (2020)Digital transformation of traditional mar…Zero defect manufacturing: state-of-the-art review, shortcomings and future directions in research (2019)Zero defect manufacturing: st…THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0 (2018)THE IMPACT OF MARKETING INNOV…Toward a three-dimensional framework for omni-channel (2017)Toward a three-dimensional fr…Quality assessment of airline baggage handling systems using SERVQUAL and BWM (2017)Quality assessment of airline…Investigating logistics service quality in omni-channel retailing (2017)Investigating logistics servi…Solving the crisis of immediacy: How digital technology can transform the customer experience (2016)Solving the crisis of immedia…Service growth in product firms: Past, present, and future (2016)Service growth in product fir…How Smart, Connected Products Are Transforming Companies (2015)How Smart, Connected Products…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Best-worst multi-criteria decision-making method: Some properties and a linear model (2015)Best-worst multi-criteria dec…Best-worst multi-criteria decision-making method (2014)Best-worst multi-criteria dec…Dynamic pricing strategies: Evidence from European hotels (2011)Dynamic pricing strategies: E…Creative imitation: exploring the case of cross‐industry innovation (2010)Creative imitation: exploring…Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Eight types of product–servic…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Unraveling the role of digital leadership in developing digital dynamic capabilities for the digital transformation of firms (2024)Unraveling the role of digita…The Impact of Digital Trade on the Export Competitiveness of Enterprises—An Empirical Analysis Based on Listed Companies in the Yangtze River Economic Belt (2024)The Impact of Digital Trade o…From riches to digitalization: The role of AMC in overcoming challenges of digital transformation in resource-rich regions (2024)From riches to digitalization…Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand (2024)Developing brand identity and…The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions (2023)The role of absorptive capaci…The impact of digitalization on marketing activities in manufacturing companies (2023)The impact of digitalization …Digital transformation and marketing: a systematic and thematic literature review (2023)Digital transformation and ma…Digital transformation ambidexterity and business performance (2023)Digital transformation ambide…Digital technology application and enterprise competitiveness: the mediating role of ESG performance and green technology innovation (2023)Digital technology applicatio…Change management and digital transformation project success in SMEs located in the Democratic Republic of the Congo (2023)Change management and digital…Application of MADM methods in Industry 4.0: A literature review (2023)Application of MADM methods i…Study on the Digital Transformation Capability of Cost Consultation Enterprises Based on Maturity Model (2022)Study on the Digital Transfor…Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda (2022)Industry 4.0 and Marketing: T…Digital Transformation and Industry 4.0 Initiatives for Market Competitiveness: Business Integration Management Model in the Healthcare Industry (2022)Digital Transformation and In…Industry 4.0: technology spillover impact on digital manufacturing industry (2021)Industry 4.0: technology spil…Exploring IT/IS proactive and knowledge transfer on enterprise digital business transformation (EDBT): a technology-knowledge perspective (2021)Exploring IT/IS proactive and…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Search and Recombination Process to Innovate: A Review of the Empirical Evidence and a Research Agenda (2015)Exploratory and exploitative innovation: To what extent do the dimensions of individual level absorptive capacity contribute? (2016)Collaborative modes with Cultural and Creative Industries and innovation performance: The moderating role of heterogeneous sources of knowledge and absorptive capacity (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A scaling method for priorities in hierarchical structures (1977)Fuzzy best-worst multi-criteria decision-making method and its applications (2017)A New Model for Determining Weight Coefficients of Criteria in MCDM Models: Full Consistency Method (FUCOM) (2018)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive advantage: creating and sustaining superior performance (1998)Designing the Business Models for Circular Economy—Towards the Conceptual Framework (2016)Sustainable business model innovation: A review (2018)The Relevance of Circular Economy Practices to the Sustainable Development Goals (2018)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital economy: An innovation driver for total factor productivity (2021)Multi-criteria Decision Making Methods: A Comparative Study (2000)Multi-criteria decision making approaches for supplier evaluation and selection: A literature review (2009)A supplier selection life cycle approach integrating traditional and environmental criteria using the best worst method (2016)Case study research: Design and methods (1986)Yin, R. K. (2009). Case study research: Design and methods (4th Ed.). Thousand Oaks, CA: Sage. (2013)Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Content Analysis: An Introduction to its Methodology. (1984)From a literature review to a conceptual framework for sustainable supply chain management (2008)Environmental management and operational performance in automotive companies in Brazil: the role of human resource management and lean manufacturing (2012)Product Quality Improvement Policies in Industry 4.0: Characteristics, Enabling Factors, Barriers, and Evolution Toward Zero Defect Manufacturing (2020)Connecting lean and green with sustainability towards a conceptual model (2021)Supply chain resilience reactive strategies for food SMEs in coping to COVID-19 crisis (2021)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Digitalization and its influence on business model innovation (2018)Defining digital transformation: Results from expert interviews (2019)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2014Best-worst multi-criteria decision-making method4,366 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2004Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet2,458 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 2015Best-worst multi-criteria decision-making method: Some properties and a linear model1,726 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2015How Smart, Connected Products Are Transforming Companies1,282 cited
  • 2019Zero defect manufacturing: state-of-the-art review, shortcomings and future directions in research420 cited
  • 2010Creative imitation: exploring the case of cross‐industry innovation405 cited
  • 2017Toward a three-dimensional framework for omni-channel400 cited
  • 2016Solving the crisis of immediacy: How digital technology can transform the customer experience349 cited
  • 2016Service growth in product firms: Past, present, and future329 cited
  • 2017Investigating logistics service quality in omni-channel retailing301 cited
  • 2017Quality assessment of airline baggage handling systems using SERVQUAL and BWM290 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2011
Dynamic pricing strategies: Evidence from European hotels
244 cited
  • 2018THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0214 cited
  • Cited by

    • 2023Application of MADM methods in Industry 4.0: A literature review87 cited
    • 2024Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand78 cited
    • 2023Digital technology application and enterprise competitiveness: the mediating role of ESG performance and green technology innovation62 cited
    • 2024Unraveling the role of digital leadership in developing digital dynamic capabilities for the digital transformation of firms61 cited
    • 2023Digital transformation and marketing: a systematic and thematic literature review59 cited
    • 2021Exploring IT/IS proactive and knowledge transfer on enterprise digital business transformation (EDBT): a technology-knowledge perspective57 cited
    • 2024From riches to digitalization: The role of AMC in overcoming challenges of digital transformation in resource-rich regions56 cited
    • 2022Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda53 cited
    • 2023Digital transformation ambidexterity and business performance52 cited
    • 2021Industry 4.0: technology spillover impact on digital manufacturing industry37 cited
    • 2023Change management and digital transformation project success in SMEs located in the Democratic Republic of the Congo27 cited
    • 2023The impact of digitalization on marketing activities in manufacturing companies26 cited
    • 2022Study on the Digital Transformation Capability of Cost Consultation Enterprises Based on Maturity Model22 cited
    • 2024The Impact of Digital Trade on the Export Competitiveness of Enterprises—An Empirical Analysis Based on Listed Companies in the Yangtze River Economic Belt19 cited
    • 2022Digital Transformation and Industry 4.0 Initiatives for Market Competitiveness: Business Integration Management Model in the Healthcare Industry17 cited
    • 2023The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions16 cited