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A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

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References

2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited
2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited
2019From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness82 cited
2016See how tasty it is? Effects of symbolic cues on product evaluation and taste81 cited
2019Without words: the effects of packaging imagery on consumer perception and response75 cited
2010Package images modulate flavor perception for orange juice65 cited
2008THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR45 cited
2020Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions26 cited

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2025How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness25 cited

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