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Aligning conflict brand stories with product types
16 references·0 citing·42 second hop
Aligning conflict brand stories with product types (2020)Aligning conflict brand stories with prod…The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)The Effects of Corporate Soci…Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Searching for Experience on t…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…A theory of sequential reciprocity (2003)A theory of sequential recipr…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …The source, nature, and direction of work and family conflict: A longitudinal investigation. (1999)The source, nature, and direc…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Evaluating the Potential of I…Conflict and conflict management: Reflections and update (1992)Conflict and conflict managem…Conflict in the Development of Close Relationships (1979)Conflict in the Development o…Advertising as Information (1974)Advertising as InformationFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…Organizational Conflict: Concepts and Models (1967)Organizational Conflict: Conc…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The impact of online user reviews on hotel room sales (2008)The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)What Makes a Helpful Online Review? 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References

  • 2004Social Influence: Compliance and Conformity6,582 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1973Free Competition and the Optimal Amount of Fraud4,017 cited
  • 1974Advertising as Information3,430 cited
  • 2003A theory of sequential reciprocity1,870 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,428 cited
  • 1967Organizational Conflict: Concepts and Models1,380 cited
  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
  • 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation852 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude810 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence793 cited
  • 1999The source, nature, and direction of work and family conflict: A longitudinal investigation.788 cited
  • 2009Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods765 cited
  • 1979Conflict in the Development of Close Relationships

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755 cited
  • 1992Conflict and conflict management: Reflections and update737 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity678 cited
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