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Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands
16 references·0 citing·56 second hopsampled
Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands (2020)Consumer Perceptions of Critical Success …Place branding & place marketing 1976–2016: A multidisciplinary literature review (2017)Place branding & place market…Branding spaces: Place, region, sustainability and the American craft beer industry (2017)Branding spaces: Place, regio…A Study of Consumers’ Willingness to Pay for Green Products (2015)A Study of Consumers’ Willing…Willingness-to-pay for sustainability-labelled chocolate: an experimental auction approach (2014)Willingness-to-pay for sustai…Sustainability motivations and practices in small tourism enterprises in European protected areas (2014)Sustainability motivations an…Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? 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References

  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,329 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,815 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay450 cited
  • 2014Brand image and customers' willingness to pay a price premium for food brands384 cited
  • 2007Agricultural Cooperatives I: History, Theory and Problems361 cited
  • 2011Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay335 cited
  • 2014Sustainability motivations and practices in small tourism enterprises in European protected areas325 cited
  • 2008The Organizational Construction of Authenticity: An Examination of Contemporary Food and Dining in the U.S.296 cited
  • 2014Willingness-to-pay for sustainability-labelled chocolate: an experimental auction approach212 cited
  • 2014Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?182 cited
  • 2015A Study of Consumers’ Willingness to Pay for Green Products164 cited
  • 2008The meanings of branded products: A cross-national scale development and meaning assessment151 cited

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Branding spaces: Place, region, sustainability and the American craft beer industry
141 cited
  • 2010Which New Small and Medium Enterprises in South Africa Have Access to Bank Credit?136 cited
  • 2017Place branding & place marketing 1976–2016: A multidisciplinary literature review112 cited
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