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The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty

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References

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2016

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Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

221 cited

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2022THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY26 cited
2024The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust24 cited
2025Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty24 cited
2025Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA6 cited