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Seeing through the forest: The gaze path to purchase
16 references·1 citing·51 second hop
Seeing through the forest: The gaze path to purchase (2020)Seeing through the forest: The gaze path …Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)Shining in the Center: Centra…Eye tracking of attention in the affective disorders: A meta-analytic review and synthesis (2012)Eye tracking of attention in …Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Search Dynamics in Consumer C…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Biasing simple choices by manipulating relative visual attention (2008)Biasing simple choices by man…Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The influence of the country‐…When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …When choice is demotivating: Can one desire too much of a good thing? 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Implications of Research from Cognitive Psychology (1998)How Can Expertise be Defined?…An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables (1994)An Eye-Fixation Analysis of C…Competence in experts: The role of task characteristics (1992)Competence in experts: The ro…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…An Experimental Eye-Movement Study on the Spatial Attraction Characteristics and Perception of Different Landscape Types in Ethnic Villages (2023)An Experimental Eye-Movement …The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Pinocchio's Pupil: Using Eyetracking and Pupil Dilation to Understand Truth Telling and Deception in Sender-Receiver Games (2010)Relative visual saliency differences induce sizable bias in consumer choice (2011)Behavioral inattention (2018)American Economic Review (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
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  • 2007

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Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
319 cited
  • 2012Shining in the Center: Central Gaze Cascade Effect on Product Choice305 cited
  • 1998How Can Expertise be Defined? Implications of Research from Cognitive Psychology293 cited
  • Cited by

    • 2023An Experimental Eye-Movement Study on the Spatial Attraction Characteristics and Perception of Different Landscape Types in Ethnic Villages12 cited