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Segmentation of wine consumers based on level of involvement: a case of Lebanon

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References

1974An Index of Factorial Simplicity14,857 cited
1985Measuring the Involvement Construct6,012 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1986Conceptualizing Involvement631 cited
1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
2007The dimensions of wine quality332 cited
1997Using product, brand and purchasing involvement for retail segmentation291 cited
2006Country‐of‐origin effects on Chinese wine consumers262 cited
2007The influence of involvement on purchase intention for new world wine245 cited
2009The role of perceived risk in wine purchase decisions in restaurants169 cited
2006Product involvement and the evaluation of wine quality168 cited
2011Representation of complexity in wine: Influence of expertise137 cited
2016Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing127 cited
2007Purchase Attributes of Wine Consumers with Low Involvement120 cited

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1998

Heavy wine consumption: empirical and theoretical perspectives

113 cited

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