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GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY
16 references·0 citing·46 second hop
GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY (2020)GREEN MARKETING TOOLS EFFECT ON CONSUMER …Green marketing orientation: Conceptualization, scale development and validation (2017)Green marketing orientation: …Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers (2014)Positive and Negative Anteced…Green Claims and Message Frames: How Green New Products Change Brand Attitude (2014)Green Claims and Message Fram…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Transformative green marketing: Impediments and opportunities (2011)Transformative green marketin…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…To buy or not to buy? A social dilemma perspective on green buying (2009)To buy or not to buy? A socia…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …An Introduction To Green Marketing (1994)An Introduction To Green Mark…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present754 cited
  • 1994An Introduction To Green Marketing706 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • 2009To buy or not to buy? A social dilemma perspective on green buying658 cited
  • 2014Green Claims and Message Frames: How Green New Products Change Brand Attitude504 cited

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2017
Green marketing orientation: Conceptualization, scale development and validation
474 cited
  • 2014Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers473 cited
  • 2011Transformative green marketing: Impediments and opportunities446 cited
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