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Between love and boycott: a story of dual origin brands

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2004

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Why We Boycott: Consumer Motivations for Boycott Participation

921 cited

2012Drivers of consumer–brand identification888 cited

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2023Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials14 cited
2024Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry13 cited
2021Niat Beli Sepatu Merek Lokal oleh Generasi Muda: Pengaruh Consumer Ethnocentrism, Perceived Quality, Perceived Price, dan Perceived Brand Image13 cited