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Comparison of consumers and industry managers concerning food packaging elements
16 references·0 citing·52 second hop
Comparison of consumers and industry managers concerning food packaging elements (2020)Comparison of consumers and industry mana…Linking packaging to marketing: how packaging is influencing the marketing strategy (2013)Linking packaging to marketin…Packaging design: creating competitive advantage with product packaging (2009)Packaging design: creating co…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Dimensions of environmentally sustainable innovation: the structure of eco‐innovation concepts (2006)Dimensions of environmentally…Packaging and purchase decisions (2004)Packaging and purchase decisi…The verbal and visual components of package design (2000)The verbal and visual compone…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …What we know about consumers’ color choices (1999)What we know about consumers’…Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? 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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Packaging and purchase decisions563 cited
  • 2006Dimensions of environmentally sustainable innovation: the structure of eco‐innovation concepts449 cited
  • 2000The verbal and visual components of package design395 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 1995Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes300 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 1999What we know about consumers’ color choices282 cited
  • 2009Packaging design: creating competitive advantage with product packaging280 cited
  • 1996Packaging, marketing, logistics and the environment: are there trade‐offs?244 cited
  • 1998Gaining competitive advantage from packaging and labelling in marketing communications150 cited
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Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging
132 cited
  • 2013Linking packaging to marketing: how packaging is influencing the marketing strategy116 cited
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