SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet
16 references·0 citing·51 second hopsampled
An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet (2020)An Inquiry into the Effectiveness of an I…Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself (2014)Predicting Behavioral Loyalty…Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport Sponsorship: The Relati…More than meets the eye (2007)More than meets the eyeDo Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005)Do Intentions Really Predict …A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Social Identity and Self-Cate…Goal Setting and Goal Striving in Consumer Behavior (1999)Goal Setting and Goal Strivin…Predicting a changing taste: Do people know what they will like? (1992)Predicting a changing taste: …The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Social comparison and group interest in ingroup favouritism (1979)Social comparison and group i…Social comparison and social identity: Some prospects for intergroup behaviour (1975)Social comparison and social …Social identity and intergroup behaviour (1974)Social identity and intergrou…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Information Processing from Advertisements: Toward an Integrative Framework (1989)Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)A Theory of Social Comparison Processes (1954)Experiments in Intergroup Discrimination (1970)Social categorization and intergroup behaviour (1971)Social Psychology of Intergroup Relations (1982)Machines and Mindlessness: Social Responses to Computers (2000)“Cloze Procedure”: A New Tool for Measuring Readability (1953)Conflict, arousal, and curiosity. (1960)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)The Role of Emotions in Marketing (1999)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)A Social Identity Theory of Leadership (2001)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)The Social psychology of intergroup relations (1979)An Integrative Theory of Intergroup Conflict (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Social Identity Theory of Intergroup Behavior (2004)Identification in Organizations: An Examination of Four Fundamental Questions (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model. (2006)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)Myopia and Inconsistency in Dynamic Utility Maximization (1955)Myopia and Inconsistency in Dynamic Utility Maximization (1973)BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE (1988)A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction (1999)Income and Happiness: Towards a Unified Theory (2001)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)Social Identity Theory and the Organization (1989)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 1974Social identity and intergroup behaviour4,104 cited
  • 2000Social Identity and Self-Categorization Processes in Organizational Contexts4,031 cited
  • 1979Social comparison and group interest in ingroup favouritism1,479 cited
  • 1975Social comparison and social identity: Some prospects for intergroup behaviour1,433 cited
  • 1999Goal Setting and Goal Striving in Consumer Behavior821 cited
  • 2005Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research657 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement551 cited
  • 1992Predicting a changing taste: Do people know what they will like?522 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products461 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2007More than meets the eye357 cited
  • 2015Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising344 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2013Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions330 cited
  • 2014Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself283 cited
  • Cited by

    No citing works inside the corpus for this window.