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The Vital Role of Pink Marketing in the Creation of Women Loyalty
16 references·0 citing·47 second hopsampled
The Vital Role of Pink Marketing in the Creation of Women Loyalty (2020)The Vital Role of Pink Marketing in the C…Stimulating Organizational Citizenship Behavior by Applying Organizational Commitment and Satisfaction (2020)Stimulating Organizational Ci…Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks (2016)Make it delightful: Customers…Antecedents of attitudinal loyalty in a telecom service sector: the Nigerian case (2016)Antecedents of attitudinal lo…A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price (2016)A risk worth taking: Perceive…Transitioning loyalty programs (2015)Transitioning loyalty programsThe impact of marketing mix elements on brand loyalty: A case study of mobile phone industry (2015)The impact of marketing mix e…Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role? (2015)Determinants of attitudinal l…Cancelling out early age gender differences in competition: an analysis of policy interventions (2015)Cancelling out early age gend…Pink Globalization: Hello Kitty's Trek across the Pacific (2013)Pink Globalization: Hello Kit…Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs (2012)Applying the Loyalty Matrix t…The moderating role of switching barriers on customer loyalty in the life insurance industry (2009)The moderating role of switch…The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value (2009)The impact of e-service quali…The impacts of ethical sales behaviour on customer loyalty in the life insurance industry (2008)The impacts of ethical sales …Ethical product premiums: antecedents and extent of consumers' willingness to pay (2008)Ethical product premiums: ant…Consumer Perceptions on the Consumerism Issues and Its Influence on Their Purchasing Behavior: A View from Malaysian Food Industry (2008)Consumer Perceptions on the C…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Perceived value and flow experience: Application in a nature-based tourism context (2017)A systematic review of consumer satisfaction studies in hospitality journals: conceptual development, research approaches and future prospects (2018)Implementing social customer relationship management (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The impact of salesperson customer orientation on the evaluation of a salesperson’s ethical treatment, trust in the salesperson, and intentions to purchase (2015)Re-conceptualizing customer-based destination brand equity (2018)Trust theory and customer services research: theoretical review and synthesis (2020)Coefficient Alpha and the Internal Structure of Tests (1951)On the Evaluation of Structural Equation Models (1988)Examining retail customer experience and the moderation effect of loyalty programmes (2014)The Antecedents of Customer Loyalty for Broadband Services: The Role of Service Quality, Emotional Satisfaction and Corporate Image (2014)Switching barriers and customer retention (2015)The nature of human values (1973)Decision making: A psychological analysis of conflict, choice, and commitment (1978)A General Theory of Marketing Ethics (1986)The impact of stakeholder orientation on sustainability and cost prevalence in supplier selection decisions (2012)The influence of ethical culture on supplier selection in the context of sustainable sourcing (2012)Purchasing managers' willingness to pay for attributes that constitute sustainability (2018)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Interrelations between Service Quality Attributes, Customer Satisfaction and Customer Loyalty in the Retail Banking Sector in Bangladesh (2011)Loyalty toward online food delivery service: the role of e-service quality and food quality (2018)Repurchase intentions in Y generation: mediation of trust and e-satisfaction (2020)The theory of planned behavior (1991)Segmentation of Reward Program Members to Increase Customer Loyalty: The Role of Attitudes Towards Green Hotel Practices (2014)A Model of Memorable Tourism Experience: The Effects on Satisfaction, Affective Commitment, and Storytelling (2017)Creating Memorable Experience in Rural Tourism: A Comparison between Domestic and Outbound Tourists (2020)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Tourist risk perceptions and revisit intention: A critical review of literature (2017)The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism (2019)Antecedents and outcomes of health risk perceptions in tourism, following the COVID-19 pandemic (2021)The relevance of psychological factors in the ecotourist experience satisfaction through ecotourist site perceived value (2016)Determinants of relationship quality and customer loyalty in retail banking (2017)Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value (2020)Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study (2020)Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists (2020)
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References

  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2009The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value545 cited
  • 2016Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks363 cited
  • 2016A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price235 cited
  • 2015Transitioning loyalty programs148 cited
  • 2008Ethical product premiums: antecedents and extent of consumers' willingness to pay93 cited
  • 2008The impacts of ethical sales behaviour on customer loyalty in the life insurance industry92 cited
  • 2009The moderating role of switching barriers on customer loyalty in the life insurance industry86 cited
  • 2012Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs49 cited
  • 2015Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role?48 cited
  • 2020Stimulating Organizational Citizenship Behavior by Applying Organizational Commitment and Satisfaction48 cited
  • 2015Cancelling out early age gender differences in competition: an analysis of policy interventions45 cited
  • 2013Pink Globalization: Hello Kitty's Trek across the Pacific36 cited
  • 2016Antecedents of attitudinal loyalty in a telecom service sector: the Nigerian case

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34 cited
  • 2015The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry31 cited
  • 2008Consumer Perceptions on the Consumerism Issues and Its Influence on Their Purchasing Behavior: A View from Malaysian Food Industry29 cited
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