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Corporate communication and corporate marketing
16 references·12 citing·41 second hop
Corporate communication and corporate marketing (2012)Corporate communication and corporate mar…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Strategic management a stakeholder approach (2010)Strategic management a stakeh…The Core Competence of the Corporation (2006)The Core Competence of the Co…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The New Institutionalism in Organizational Analysis. (1993)The New Institutionalism in O…The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Resource-Based Theory of …The New Institutionalism in Organizational Analysis (1991)The New Institutionalism in O…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …The Social psychology of intergroup relations (1979)The Social psychology of inte…The Agenda-Setting Function of Mass Media (1972)The Agenda-Setting Function o…The Social Psychology of Groups (1959)The Social Psychology of Grou…The Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship (2023)Sponsorship and social justic…Corporate citizenship: Challenging the corporate centricity in corporate marketing (2021)Corporate citizenship: Challe…Corporate brand orientation: Identity, internal images, and corporate identification matters (2021)Corporate brand orientation: …Measuring corporate reputation: a comprehensive model with enhanced objectivity (2020)Measuring corporate reputatio…Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation (2020)Impact of customers’ percepti…Connecting business and sustainable development goals in Spain (2020)Connecting business and susta…Corporate identity orientation and disorientation: A complexity theory perspective (2019)Corporate identity orientatio…The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum (2017)The corporate identity, total…Sustainability program brands: Platforms for collaboration and co-creation (2016)Sustainability program brands…Corporate Brand Orientation: What Is It? What of It? (2016)Corporate Brand Orientation: …Corporate Reputation in The Spanish Context: An Interaction Between Reporting to Stakeholders and Industry (2014)Corporate Reputation in The S…Corporate brand orientation: What is it? What of it? (2013)Corporate brand orientation: …The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Competitive Advantage of Nations (1990)Strategic assets and organizational rent (1993)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Dimensionalizing Cultures: The Hofstede Model in Context (2011)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Framing Processes and Social Movements: An Overview and Assessment (2000)Users of the world, unite! 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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 2010Strategic management a stakeholder approach24,023 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 2006The Core Competence of the Corporation11,435 cited
  • 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 1993The New Institutionalism in Organizational Analysis.8,261 cited
  • 1991The New Institutionalism in Organizational Analysis7,908 cited
  • 1959The Social Psychology of Groups5,898 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited

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Cited by

  • 2013Corporate brand orientation: What is it? What of it?104 cited
  • 2020Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation99 cited
  • 2017The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum89 cited
  • 2021Corporate brand orientation: Identity, internal images, and corporate identification matters80 cited
  • 2020Connecting business and sustainable development goals in Spain78 cited
  • 2016Corporate Brand Orientation: What Is It? What of It?71 cited
  • 2016Sustainability program brands: Platforms for collaboration and co-creation63 cited
  • 2014Corporate Reputation in The Spanish Context: An Interaction Between Reporting to Stakeholders and Industry53 cited
  • 2020Measuring corporate reputation: a comprehensive model with enhanced objectivity49 cited
  • 2019Corporate identity orientation and disorientation: A complexity theory perspective40 cited
  • 2021Corporate citizenship: Challenging the corporate centricity in corporate marketing25 cited
  • 2023Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship11 cited